Tiger Mug

The tiger on the tiger mug was a branding icon for Eastern States Standard Oil (ESSO), later Exxon. This is the tiger from the Put-a-Tiger-in -Your-Tank advertising campaign. The mug was a free giveaway with a fill-up. There was also a bowl, a spoon, and a round metal tray with cartoon images of the tiger in flattering poses…happily pumping gas into a tank, lifting weights, and most certainly providing excellent customer service. This tiger ruled the day of gasoline and…